Congratulations to you for taking an important first step in addressing issues with continence. Urinary incontinence affects as many as 17-25 million Americans. Experts estimate that greater than 12 billion dollars is spent each year on incontinence and related problems. Approximately 85 percent of those affected with urinary incontinence are women. One out of every four women between the ages of 30 and 59, and 50 percent of the elderly, suffers with urinary incontinence. It affects people not only physically, but emotionally, psychologically and socially. It may lead to embarrassment, social isolation and depression and prevent its sufferers from fully participating in normal daily activities.